LOMAR | Collection Zero 2014/15
Fast Paced Modern Lifestyle Vs Our desire.
The fast paced life we live these days put us on the spot in each moment of our life. As a society, we are busier than ever before. That’s because while technology allows us to do our work faster and more efficiently, it also puts more demands on us. Nowadays we’re expected to accomplish much more with our time.
We have subconsciously chosen to fast the pace up in our life in order to ‘keep up’ and meet the idealistic image of the modern life.
Fast-moving life has become more occasions less breaks. , From meetings to nightlife, travels and leisure, family’s obligations to special occasions, we are expected to be presence and dedicate time along with our desire to create good moments with important persons in our life.
Creating fashion is like casting spells, one has to veer away from the paved road, concentrate, gather the ingredients and prepare a new enchanting spell once again.
” Lomar zero collection represents the desire to live a fast-paced life in balance and harmony with time constrains depicted in functional and convertible pieces for different occasions. Contemporary with arabian DNA, quality and invention are the key-words to guide the selection of materials.” Abubakr Alkaf - Lomar Marketing Manager
· Trendy with Arabian DNA
· Elegant and sophisticated style.
· Between urban sophistication and contemporary functional, Traditional garment adopted into fast-paced lifestyle.
· Formal vocabulary and creation